Fractional CMO
Think of this as expert help without the permanent price tag. Working with some of Australia’s biggest success stories, like Sheet Society and frank green, I know exactly the levers to pull for growth, but most importantly profitability.
“Kate’s unique skill set is based on such a strong foundational understanding both customer behaviour, and business commerciality.
Couple this with the ability to bring brands, products or campaigns to market from an overall strategic level right down to the granular detail; she’s one of those rare marketers who can actually walk the talk.
She brings a fresh perspective and is able to seamlessly slot into businesses at any size or growth stage, providing immediate value.
She’s also a hell of a lot of fun to be around, which I truly believe contributes to the best overall result.”
Hayley Worley - Founder of Sheet Society
Part of Australia’s most successful cult loved brands.
In a sea of same same, your brand is everything . How you show up online in the right channels, will determine your long term growth.
Equally understanding your channel contribution, and what your digital presence is actively impacting, is imperative to profitability. This is the key for scale.
Why Fractional CMO?
A fractional CMO takes on active leadership within a business, owning the marketing function, and advising teams. The best bit is they set strategy but also oversee execution. Unlike consultants who may deliver great advice, but have limited to no accountability to the outcomes.
One of the key benefits is the immediate impact, due to not having a long drawn out hiring process, while also reducing the risk of bad hires! It’s flexible arrangement, within your control.
You know you are getting someone of decent value and with senior expertise, with a CV to back them.
Building brands with heart.
Building brands with heart.
How we can work together
Channel Strategy
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This service is about looking closely at all your channels, identifying their contribution to revenue and projecting their growth opportunities. From there we work through each channel one by one, and identifying levers for impact long term.
Creative & Branding
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This service is about getting clear on your brand positioning, and how you will show up in each channel. Creative is imperative in the digital world, and making sure your brand is telling your story to the right audience is the right way is key to scale.
Strategy Project
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This service is ideal for those seeking support with a specific project. Whether it’s crafting go-to-market strategies, executing email automation campaigns, or diving into channel forecasting and marketing commerciality.
Review
“As a brand owner, I have found it difficult to know where and what to focus on to both scale, but also define our brand.
In our short time working together, I can comfortably say that I have learnt more in the past two months from Kate than I have in years trying to fumble my way through on my own.
Kate works at lightening speed, has amazing, clear concise communication and is an absolute expert at what she does. She’s “been there done that” with every problem I felt stuck on and has been an absolute guiding light.”
Aliza Carr
Owner and CEO of Franjos Kitchen
