Services.
We're not reinventing the wheel.
We're just driving it better.
Everything you need to scale online – brand and performance, ecommerce strategy, and a team that’s done it all before.
Performance Marketing
Paid media is our core offering (and what we genuinely love). We run Meta, TikTok, Google, LinkedIn, Pinterest, BVOD and Programmatic, backed by an in-house studio for brands that want creative strategy and execution alongside performance.
We’re known for a Brand Performance approach: balancing short-term efficiency with the long-term impact of brand and creative to drive sustainable growth, stronger retention and higher LTV. Because winning today isn’t just bids and structure – it’s distinctive creative built for clear personas, plus a commercial view of what scalable CAC looks like for your business.
Creative strategy sits at the centre of how we work. We partner with your marketing and creative teams to sharpen the audience, messages and story, then pair that with live daily reporting for real-time visibility. For teams needing deeper insight, we also build connected data solutions that link creative impact with cost efficiency, so you can see what’s working, why, and what to scale next.
Advertising Creative (In-house Studio)
At Monday, you can plug our in-house creative studio straight into your service. We produce high-performing ad creative every day; built to stop thumbs, earn attention fast, and convert.
Ad creative is its own discipline. What works on a website, in email, or in a brand campaign rarely wins in a feed. We specialise in performance creative: the kind that lands the message in the first few seconds and holds it long enough to drive action.
Our creative team works side-by-side with our media specialists, so every asset is designed with both brand and performance in mind. From video and lifestyle shoots to high-impact product visuals, we build creative around the personas and angles we uncover in onboarding – then test, iterate, and scale what works.
After managing millions in ad spend across a wide range of industries, we know what it takes to cut through quickly and turn attention into outcomes.
Our in-house creative services include:
Paid social creative concepting & production
Animation & motion graphics
Direct-response product videos
Platform-optimised creative variations
Rapid creative testing & iteration
Email & SMS
We treat email and SMS as a core growth channel – not an afterthought. It’s one of the few channels you truly own, and when it’s run properly it does more than drive revenue: it improves retention, lifts LTV, and takes pressure off paid acquisition.
We manage your email program to work hand-in-hand with paid media – converting new sign-ups, turning first-time buyers into repeat customers, and reducing your blended CAC over time.
Our team covers the full scope, end to end: strategy, journey design, creative, build and send. We work directly inside your platform to make the most of your data- cleaning and segmenting audiences, personalising messaging, and continuously testing and optimising what performs.
Our email marketing service includes:
Weekly and monthly campaign planning and management
Automated flow creation and optimisation
Customer journey mapping and personalisation
Creative design and build
A/B testing and performance optimisation
Data hygiene, segmentation and list management
Ecommerce Strategy
CRO and Ecommerce strategy are where revenue is won – or quietly leaked. You can drive all the traffic in the world, but if the onsite experience isn’t doing its job, you’re paying for visits you don’t convert and leaving margin on the table.
We take a data-led approach to understand how customers actually move through your store: where they hesitate, where they drop off, and what’s creating friction across the funnel. Then we prioritise the changes that will have the biggest commercial impact – lifting conversion rate, improving AOV and strengthening retention – so growth is profitable, not just louder.
Our CRO + Ecommerce strategy service includes:
Customer and user journey mapping
Analytics review (GA4 + platform data)
Conversion funnel and drop-off analysis
Heatmap and scroll-map analysis
Page speed and performance testing
Competitor and category benchmarking
Content, merchandising and CTA assessment
Mobile experience optimisation checks
Testing roadmap, A/B testing strategy and execution
Ecommerce Technical
Strong SEO doesn’t live in a silo – it’s a UX, analytics and technical discipline. If people can’t find your site (or they find it and bounce), you’re paying more for every customer, your conversion rates suffer, and your ad platforms get weaker signals to optimise against.
That’s why we approach SEO as part of the full website ecosystem: we use analytics to understand demand and intent, UX to ensure the experience matches what users came for, and SEO best practice to improve discoverability and performance over time. The result is more qualified traffic, stronger engagement signals, and a site that supports both organic growth and paid efficiency.
Our UX + Analytics + SEO services include:
Website audit: establish baseline performance across traffic, channel mix, search visibility, engagement and conversion.
Keyword and opportunity report: identify the terms to target based on intent, competitiveness and commercial value.
Technical SEO: review site structure and hierarchy, internal linking, indexing, metadata, image optimisation and other foundations that impact crawlability and rankings.
On-page SEO and content optimisation: assess existing content for relevance, keyword targeting, on-page structure and UX alignment—so pages rank and convert.
Fractional and Project Support
We offer flexible senior leadership and specialist delivery for brands that need momentum without the full-time hire.
Fractional leadership gives you experienced marketing and digital direction on a part-time basis – scaled up or down as needed. Kate steps in as a Fractional CMO to bridge brand and performance, set priorities, and drive actionable strategy. Emma provides Fractional Head of Digital/Ecommerce support to shape your digital roadmap, improve operational efficiency, upskill teams, and grow online revenue.
Digital projects are for focused, time-bound work where you need extra capability fast. We embed as an extension of your team and deliver clearly scoped projects with timelines, deliverables, and measurable outcomes – end to end or alongside in-house teams.
Project capabilities include:
Website builds and re-platforming (UX to launch)
Forecasting and trading plans (top-down or bottom-up)
Creative Strategy and Brand